NAPA – the National Association for the Practice of Anthropology, NOT the National Automotive Parts Association – has instituted a biweekly blog to highlight anthropology in the popular media. Many of the posts link to work done by non-academic anthropologists working in business, online, at NGOs and in government. They do exist. Truthfully there are many anthropologists hidden in broad daylight making observations and figuring out why people do what they do. Sometimes people watching pays off!